{"id":13370,"date":"2024-09-30T15:11:39","date_gmt":"2024-09-30T15:11:39","guid":{"rendered":"https:\/\/yuki-im.com\/AGM\/?p=13370"},"modified":"2026-04-19T15:19:36","modified_gmt":"2026-04-19T15:19:36","slug":"edm-best-practices","status":"publish","type":"post","link":"https:\/\/yuki-im.com\/AGM\/edm-best-practices\/","title":{"rendered":"EDM\u884c\u92b7\u7684\u6700\u4f73\u5be6\u8e10\uff1a\u63d0\u9ad8\u958b\u5c01\u7387\u548c\u8f49\u63db\u7387"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13370\" class=\"elementor elementor-13370\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50a5ad4 e-con-full e-flex e-con e-parent\" data-id=\"50a5ad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca905b3 elementor-widget elementor-widget-heading\" data-id=\"ca905b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff08Email Direct Marketing, EDM\uff09\u4ecd\u7136\u662f\u6700\u6709\u6548\u7684\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u4e4b\u4e00\uff0c\u95dc\u9375\u5728\u65bc\u5982\u4f55\u63d0\u5347\u958b\u5c01\u7387\u548c\u8f49\u63db\u7387\uff0c\u5f9e\u800c\u78ba\u4fdd\u884c\u92b7\u6d3b\u52d5\u6210\u529f\u9054\u6210\u76ee\u6a19\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0eEDM\u884c\u92b7\u7684\u6700\u4f73\u5be6\u8e10\uff0c\u5e6b\u52a9\u60a8\u63d0\u5347\u958b\u5c01\u7387\u8207\u8f49\u63db\u7387\u3002<!-- notionvc: e64790e7-9b7a-461c-93b9-ad832e1ff054 --><br \/><!-- notionvc: b98524d4-e779-41c1-8a16-83e031f0215f --><\/p><p><!-- notionvc: ce970fb0-abda-47f8-98b5-00576b51e90f --><\/p><p><!-- notionvc: d4ff9959-1de2-4955-a052-d4e157d0fa77 --><\/p><p><!-- notionvc: 93e8424f-e99c-4cf4-b0c1-0e577172f086 --><\/p><p><!-- notionvc: 8aa57555-4306-4fce-823d-e10ebfae5332 --><\/p><p><!-- notionvc: 5037996c-fb0d-4e50-9c34-f33b449ec7c9 --><\/p><p><!-- notionvc: e785bcde-ed9b-49fa-a7d2-87f817246879 --><\/p><p><!-- notionvc: 2497617a-5f6a-4b17-ad3e-dd05e365ee71 --><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68d6a7 e-con-full e-flex e-con e-parent\" data-id=\"a68d6a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebdaf02 elementor-widget elementor-widget-heading\" data-id=\"ebdaf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u63d0\u5347\u958b\u5c01\u7387\u7684\u6700\u4f73\u5be6\u8e10<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0160a0f elementor-widget elementor-widget-text-editor\" data-id=\"0160a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u958b\u5c01\u7387\u662f EDM \u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\u6307\u6a19\u4e4b\u4e00\uff0c\u5b83\u80fd\u53cd\u6620\u51fa\u76ee\u6a19\u53d7\u773e\u5c0d\u90f5\u4ef6\u5167\u5bb9\u7684\u8208\u8da3\u8207\u63a5\u53d7\u5ea6\u3002\u8981\u986f\u8457\u63d0\u5347\u958b\u5c01\u7387\uff0c\u4f01\u696d\u5fc5\u9808\u904b\u7528\u591a\u5143\u5316\u7b56\u7565\u4f86\u512a\u5316\u90f5\u4ef6\u7684\u8a2d\u8a08\u3001\u5167\u5bb9\u8207\u767c\u9001\u6642\u9593\u3002\u4ee5\u4e0b\u5e7e\u500b\u5be6\u8e10\u65b9\u6cd5\u5c07\u5e6b\u52a9\u60a8\u63d0\u5347\u90f5\u4ef6\u7684\u8996\u89ba\u5438\u5f15\u529b\u3001\u589e\u52a0\u4e92\u52d5\u6a5f\u6703\uff0c\u4e26\u901a\u904e\u7cbe\u6e96\u7684\u6578\u64da\u5206\u6790\u548c\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u78ba\u4fdd\u6bcf\u5c01\u90f5\u4ef6\u80fd\u6709\u6548\u89f8\u9054\u4e26\u5f15\u8d77\u6536\u4ef6\u4eba\u7684\u95dc\u6ce8\u8207\u4e92\u52d5\u3002<!-- notionvc: 6e0e3ed6-4ea1-4260-96c3-2e6c2778231a --><br \/><!-- notionvc: 02efe2e7-185b-4e20-8c4b-1144e056c6aa --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac9560f e-con-full e-flex e-con e-parent\" data-id=\"ac9560f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0d57e elementor-widget elementor-widget-heading\" data-id=\"cb0d57e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. \u7cbe\u5fc3\u8a2d\u8a08\u90f5\u4ef6\u6a19\u984c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e22a4c elementor-widget elementor-widget-text-editor\" data-id=\"3e22a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba1f9f8 e-con-full e-flex e-con e-parent\" data-id=\"ba1f9f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6312d3 elementor-widget elementor-widget-heading\" data-id=\"f6312d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. \u6709\u6548\u904b\u7528\u5bc4\u4ef6\u4eba\u540d\u7a31<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b182652 elementor-widget elementor-widget-text-editor\" data-id=\"b182652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eadb7e elementor-widget elementor-widget-heading\" data-id=\"1eadb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. \u767c\u9001\u6642\u9593\u7684\u9078\u64c7<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc52fcf elementor-widget elementor-widget-text-editor\" data-id=\"fc52fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u6700\u4f73\u7684\u767c\u9001\u6642\u9593\u53d6\u6c7a\u65bc\u60a8\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u767c\u9001\u7684\u6642\u9593\u4e0d\u7576\u53ef\u80fd\u6703\u5f71\u97ff\u958b\u5c01\u7387\u3002\u900f\u904e\u5206\u6790\u76ee\u6a19\u53d7\u773e\u7684\u884c\u70ba\u6a21\u5f0f\uff0c\u4f8b\u5982\u5de5\u4f5c\u65e5\u7684\u4e0a\u5348\u6216\u665a\u4e0a\uff0c\u6839\u64da\u5206\u6790\u7d50\u679c\u4f86\u9078\u64c7\u5408\u9069\u7684\u767c\u9001\u6642\u9593\u3002\u6839\u64da\u6578\u64da\u986f\u793a\uff0cB2B \u90f5\u4ef6\u5e38\u5728\u4e2d\u3001\u4e0a\u5348\u6642\u6bb5\u6709\u8f03\u9ad8\u7684\u958b\u5c01\u7387\uff0c\u800c B2C \u90f5\u4ef6\u5247\u504f\u5411\u508d\u665a\u6216\u9031\u672b\u3002<!-- notionvc: da0d691c-be46-48db-973b-9fdd341d6a82 --><br \/><!-- notionvc: 3a701793-b7ef-4013-b042-d6b0444bbd28 --><\/p><p><!-- notionvc: f9cec32f-3520-4c6f-bb9b-358b1144d9e4 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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elementor-element-f851748 elementor-widget elementor-widget-heading\" data-id=\"f851748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. \u512a\u5316\u9810\u89bd\u6587\u5b57<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d95faf elementor-widget elementor-widget-text-editor\" data-id=\"8d95faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u63d0\u9ad8\u8f49\u63db\u7387\u7684\u6700\u4f73\u5be6\u8e10<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a1f5e elementor-widget elementor-widget-text-editor\" data-id=\"a8a1f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u9664\u4e86\u958b\u5c01\u7387\uff0c\u8f49\u63db\u7387\u662f\u8a55\u4f30 EDM 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elementor-element-9dab38b elementor-widget elementor-widget-heading\" data-id=\"9dab38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. \u7cbe\u6e96\u7684 CTA\uff08\u884c\u52d5\u547c\u7c72\uff09<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7729615 elementor-widget elementor-widget-text-editor\" data-id=\"7729615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u6bcf\u5c01\u90f5\u4ef6\u90fd\u61c9\u8a72\u5305\u542b\u660e\u78ba\u7684\u884c\u52d5\u547c\u7c72\uff08Call-to-Action, 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class=\"elementor-heading-title elementor-size-default\">2. \u5f37\u5316\u9867\u5ba2\u4fe1\u4efb\u8207\u5efa\u7acb\u54c1\u724c\u4fe1\u8b7d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b524d elementor-widget elementor-widget-text-editor\" data-id=\"01b524d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u5728\u90f5\u4ef6\u4e2d\u52a0\u5165\u9867\u5ba2\u8a55\u50f9\u6216\u7522\u54c1\u4f7f\u7528\u6848\u4f8b\u7b49\uff0c\u80fd\u6709\u6548\u5efa\u7acb\u54c1\u724c\u7684\u4fe1\u4efb\u5ea6\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u8f49\u63db\u7387\u3002\u6b64\u5916\uff0c\u78ba\u4fdd\u90f5\u4ef6\u7684\u8a2d\u8a08\u5c08\u696d\u4e14\u7c21\u6f54\uff0c\u4e26\u986f\u793a\u5982 HTTPS 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data-id=\"f3130fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u900f\u904e EDM \u5e73\u53f0\uff08\u5982 Mailchimp \u6216 HubSpot\uff09\u7d50\u5408 CRM \u7cfb\u7d71\uff0c\u53ef\u4ee5\u81ea\u52d5\u5316\u5ba2\u88fd\u5316\u63a8\u9001\u7b26\u5408\u9867\u5ba2\u9700\u6c42\u7684\u5167\u5bb9\u3002\u4f8b\u5982\uff0c\u6839\u64da\u9867\u5ba2\u7684\u8cfc\u7269\u8eca\u907a\u68c4\u884c\u70ba\u767c\u9001\u63d0\u9192\u90f5\u4ef6\u6216\u91dd\u5c0d\u8cfc\u8cb7\u6b77\u53f2\u9032\u884c\u63a8\u85a6\u3002\u9019\u985e\u81ea\u52d5\u5316\u90f5\u4ef6\u53ef\u63d0\u5347\u4e92\u52d5\u6027\uff0c\u63a8\u52d5\u66f4\u9ad8\u7684\u8f49\u63db\u7387\u3002<!-- notionvc: 3daa0e58-6287-4a7f-9f42-73796a6f8f0e --><br \/><!-- notionvc: 2eb7738a-31e4-43d1-b4fb-8107caa4e01f --><\/p><p><!-- notionvc: 4efbe170-6605-4993-bc70-9b1a31c67328 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250da69 elementor-widget elementor-widget-heading\" data-id=\"250da69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. \u63d0\u4f9b\u9650\u6642\u512a\u60e0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2e44b elementor-widget elementor-widget-text-editor\" data-id=\"5f2e44b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u9650\u6642\u512a\u60e0\u6216\u9650\u5b9a\u6298\u6263\u662f\u4e00\u500b\u5f37\u800c\u6709\u529b\u7684\u7b56\u7565\uff0c\u80fd\u5275\u9020\u7dca\u8feb\u611f\uff0c\u4fc3\u4f7f\u9867\u5ba2\u7acb\u5373\u884c\u52d5\u3002\u90f5\u4ef6\u4e2d\u660e\u78ba\u6a19\u793a\u512a\u60e0\u7684\u622a\u6b62\u65e5\u671f\uff0c\u4e26\u5728 CTA \u4e2d\u63d0\u9192\u9867\u5ba2\u300c\u7acb\u5373\u4eab\u6709\u512a\u60e0\u300d\uff0c\u9019\u985e\u4fc3\u92b7\u65b9\u5f0f\u80fd\u986f\u8457\u63d0\u5347\u8f49\u63db\u7387\u3002<!-- notionvc: 1fea4dc8-32d5-4dff-81de-43e8c0f4c110 --><br \/><!-- notionvc: 2eb7738a-31e4-43d1-b4fb-8107caa4e01f --><\/p><p><!-- notionvc: 4efbe170-6605-4993-bc70-9b1a31c67328 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e978bf elementor-widget elementor-widget-heading\" data-id=\"9e978bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. \u6e2c\u8a66\u8207\u512a\u5316<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e707c92 elementor-widget elementor-widget-text-editor\" data-id=\"e707c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u8f49\u63db\u7387\u7684\u63d0\u5347\u4f9d\u8cf4\u65bc\u6301\u7e8c\u7684\u6e2c\u8a66\u8207\u512a\u5316\u3002\u900f\u904e A\/B \u6e2c\u8a66\uff0c\u60a8\u53ef\u4ee5\u6e2c\u8a66\u4e0d\u540c\u7684 CTA 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elementor-size-default\">\u4f7f\u7528\u5206\u6790\u5de5\u5177\u9032\u884c\u8ffd\u8e64\u8207\u512a\u5316<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c634776 elementor-widget elementor-widget-text-editor\" data-id=\"c634776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u4f7f\u7528\u50cf Mailchimp\u3001HubSpot \u7b49 EDM 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