{"id":14139,"date":"2023-06-25T09:35:36","date_gmt":"2023-06-25T09:35:36","guid":{"rendered":"https:\/\/yuki-im.com\/AGM\/?p=14139"},"modified":"2026-05-15T09:42:25","modified_gmt":"2026-05-15T09:42:25","slug":"a-beginners-guide-to-advertising-marketing","status":"publish","type":"post","link":"https:\/\/yuki-im.com\/AGM\/a-beginners-guide-to-advertising-marketing\/","title":{"rendered":"\u5ee3\u544a\u884c\u92b7\u5165\u9580\u6307\u5357\uff1a\u73fe\u4ee3\u7db2\u8def\u884c\u92b7\u7684\u57fa\u672c\u6982\u5ff5\u4e00\u89bd\uff01"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14139\" class=\"elementor elementor-14139\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50a5ad4 e-con-full e-flex e-con e-parent\" data-id=\"50a5ad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca905b3 elementor-widget elementor-widget-heading\" data-id=\"ca905b3\" data-element_type=\"widget\" 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wrap-break-word w-full light markdown-new-styling\"><p data-start=\"14\" data-end=\"84\">\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0c\u7db2\u8def\u5ee3\u544a\u64c1\u6709\u591a\u7a2e\u4e0d\u540c\u7684\u6295\u653e\u65b9\u5f0f\u3002\u4f01\u696d\u53ef\u4f9d\u64da\u54c1\u724c\u76ee\u6a19\u3001\u7522\u54c1\u7279\u6027\u8207\u53d7\u773e\u9700\u6c42\uff0c\u9078\u64c7\u9069\u5408\u7684\u5ee3\u544a\u5f62\u5f0f\uff0c\u63d0\u5347\u54c1\u724c\u66dd\u5149\u3001\u7db2\u7ad9\u6d41\u91cf\u8207\u8f49\u63db\u6210\u6548\u3002<\/p><p data-start=\"86\" data-end=\"103\">\u4ee5\u4e0b\u70ba\u76ee\u524d\u5e38\u898b\u7684\u5e7e\u7a2e\u7db2\u8def\u5ee3\u544a\u5f62\u5f0f\uff1a<\/p><h4 data-section-id=\"qnerb\" data-start=\"110\" data-end=\"150\">1. \u641c\u5c0b\u5f15\u64ce\u5ee3\u544a\uff08Search Engine Advertising\uff09<\/h4><p data-start=\"152\" data-end=\"214\">\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a\u662f\u900f\u904e Google \u7b49\u641c\u5c0b\u5e73\u53f0\u6295\u653e\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u7576\u4f7f\u7528\u8005\u641c\u5c0b\u7279\u5b9a\u95dc\u9375\u5b57\u6642\uff0c\u5ee3\u544a\u6703\u986f\u793a\u65bc\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7684\u4e0a\u65b9\u6216\u4e0b\u65b9\u3002<\/p><p data-start=\"216\" data-end=\"240\">\u6b64\u985e\u5ee3\u544a\u80fd\u6709\u6548\u63a5\u89f8\u5177\u6709\u660e\u78ba\u9700\u6c42\u7684\u53d7\u773e\uff0c\u9069\u5408\u7528\u65bc\uff1a<\/p><ul data-start=\"242\" data-end=\"269\"><li data-section-id=\"13o1eab\" data-start=\"242\" data-end=\"250\">\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf<\/li><li data-section-id=\"2elhba\" data-start=\"251\" data-end=\"259\">\u63d0\u5347\u54c1\u724c\u66dd\u5149<\/li><li data-section-id=\"5458gl\" data-start=\"260\" data-end=\"269\">\u7372\u5f97\u8a62\u554f\u8207\u8f49\u63db<\/li><\/ul><p data-start=\"271\" data-end=\"302\">\u7531\u65bc\u4f7f\u7528\u8005\u672c\u8eab\u5177\u6709\u641c\u5c0b\u9700\u6c42\uff0c\u56e0\u6b64\u901a\u5e38\u64c1\u6709\u8f03\u9ad8\u7684\u9ede\u64ca\u7387\u8207\u8f49\u63db\u7387\u3002<\/p><h4 data-section-id=\"wk2crf\" data-start=\"309\" data-end=\"348\">2. \u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\uff08Social Media Advertising\uff09<\/h4><p data-start=\"350\" data-end=\"401\">\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u662f\u900f\u904e Facebook\u3001Instagram\u3001LINE\u3001TikTok \u7b49\u5e73\u53f0\u9032\u884c\u5ee3\u544a\u6295\u653e\u3002<\/p><p data-start=\"403\" data-end=\"409\">\u5e73\u53f0\u53ef\u4f9d\u64da\uff1a<\/p><ul data-start=\"411\" data-end=\"435\"><li data-section-id=\"yhva65\" data-start=\"411\" data-end=\"415\">\u5e74\u9f61<\/li><li data-section-id=\"yhsax6\" data-start=\"416\" data-end=\"420\">\u6027\u5225<\/li><li data-section-id=\"yi8t8j\" data-start=\"421\" data-end=\"425\">\u8208\u8da3<\/li><li data-section-id=\"yi8n32\" data-start=\"426\" data-end=\"430\">\u884c\u70ba<\/li><li data-section-id=\"yhv6qg\" data-start=\"431\" data-end=\"435\">\u5730\u5340<\/li><\/ul><p data-start=\"437\" data-end=\"477\">\u9032\u884c\u7cbe\u6e96\u53d7\u773e\u8a2d\u5b9a\uff0c\u4e26\u642d\u914d\u5716\u7247\u3001\u5f71\u7247\u3001\u8f2a\u64ad\u7b49\u591a\u5143\u5ee3\u544a\u5f62\u5f0f\uff0c\u63d0\u9ad8\u4e92\u52d5\u8207\u54c1\u724c\u66dd\u5149\u6548\u679c\u3002<\/p><p data-start=\"479\" data-end=\"496\">\u9069\u5408\u54c1\u724c\u884c\u92b7\u3001\u6d3b\u52d5\u5ba3\u50b3\u8207\u7522\u54c1\u63a8\u5ee3\u3002<\/p><h4 data-section-id=\"6q7icd\" data-start=\"503\" data-end=\"537\">3. \u7db2\u7ad9\u986f\u793a\u5ee3\u544a\uff08Display Advertising\uff09<\/h4><p data-start=\"539\" data-end=\"572\">\u7db2\u7ad9\u986f\u793a\u5ee3\u544a\u901a\u5e38\u4ee5\u5716\u7247\u3001\u6a6b\u5e45\u6216\u52d5\u614b\u7d20\u6750\u5f62\u5f0f\uff0c\u51fa\u73fe\u5728\u5404\u985e\u7db2\u7ad9\u9801\u9762\u4e2d\u3002<\/p><p data-start=\"574\" data-end=\"584\">\u6b64\u985e\u5ee3\u544a\u4e3b\u8981\u76ee\u7684\u70ba\uff1a<\/p><ul data-start=\"586\" data-end=\"612\"><li data-section-id=\"2elhba\" data-start=\"586\" data-end=\"594\">\u63d0\u5347\u54c1\u724c\u66dd\u5149<\/li><li data-section-id=\"1pknb4j\" data-start=\"595\" data-end=\"604\">\u589e\u52a0\u54c1\u724c\u8a18\u61b6\u5ea6<\/li><li data-section-id=\"14k61zl\" data-start=\"605\" data-end=\"612\">\u518d\u884c\u92b7\u5c0e\u6d41<\/li><\/ul><p data-start=\"614\" data-end=\"642\">\u900f\u904e\u4e0d\u540c\u7248\u4f4d\u8207\u8996\u89ba\u7d20\u6750\uff0c\u53ef\u6709\u6548\u5438\u5f15\u7528\u6236\u6ce8\u610f\u529b\u4e26\u5f15\u5c0e\u9ede\u64ca\u3002<\/p><h4 data-section-id=\"oeuknt\" data-start=\"649\" data-end=\"679\">4. \u5f71\u7247\u5ee3\u544a\uff08Video Advertising\uff09<\/h4><p data-start=\"681\" data-end=\"725\">\u5f71\u7247\u5ee3\u544a\u662f\u900f\u904e YouTube \u7b49\u5f71\u97f3\u5e73\u53f0\u64ad\u653e\u5ee3\u544a\u5167\u5bb9\uff0c\u53ef\u65bc\u5f71\u7247\u64ad\u653e\u524d\u3001\u4e2d\u6216\u7d50\u675f\u6642\u986f\u793a\u3002<\/p><p data-start=\"727\" data-end=\"740\">\u76f8\u8f03\u975c\u614b\u5ee3\u544a\uff0c\u5f71\u7247\u66f4\u5bb9\u6613\uff1a<\/p><ul data-start=\"742\" data-end=\"776\"><li data-section-id=\"cfqjcs\" data-start=\"742\" data-end=\"750\">\u5438\u5f15\u7528\u6236\u6ce8\u610f<\/li><li data-section-id=\"io9okm\" data-start=\"751\" data-end=\"759\">\u50b3\u905e\u54c1\u724c\u6545\u4e8b<\/li><li data-section-id=\"pevib3\" data-start=\"760\" data-end=\"768\">\u5c55\u793a\u7522\u54c1\u7279\u8272<\/li><li data-section-id=\"10opsvz\" data-start=\"769\" data-end=\"776\">\u63d0\u5347\u4e92\u52d5\u7387<\/li><\/ul><p data-start=\"778\" data-end=\"799\">\u9069\u5408\u7528\u65bc\u54c1\u724c\u5f62\u8c61\u5efa\u7acb\u3001\u7522\u54c1\u4ecb\u7d39\u8207\u6d3b\u52d5\u63a8\u5ee3\u3002<\/p><h4 data-section-id=\"xww0oy\" data-start=\"806\" data-end=\"827\">\u9078\u64c7\u5408\u9069\u7684\u5ee3\u544a\u5f62\u5f0f\uff0c\u6709\u6548\u63d0\u5347\u884c\u92b7\u6210\u6548<\/h4><p data-start=\"829\" data-end=\"887\" data-is-last-node=\"\" data-is-only-node=\"\">\u4e0d\u540c\u7684\u7db2\u8def\u5ee3\u544a\u5f62\u5f0f\uff0c\u9069\u5408\u4e0d\u540c\u7684\u884c\u92b7\u76ee\u6a19\u8207\u54c1\u724c\u9700\u6c42\u3002\u900f\u904e\u6b63\u78ba\u7684\u5ee3\u544a\u7b56\u7565\u8207\u6578\u64da\u5206\u6790\uff0c\u80fd\u6709\u6548\u63d0\u5347\u66dd\u5149\u3001\u6d41\u91cf\u8207\u5be6\u969b\u8f49\u63db\u6548\u679c\u3002<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a16a7 e-con-full e-flex e-con e-parent\" data-id=\"44a16a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf4cfe elementor-widget elementor-widget-heading\" data-id=\"4bf4cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u6210\u529f\u7684\u5ee3\u544a\u884c\u92b7\u7b56\u7565<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efba37 elementor-widget elementor-widget-text-editor\" data-id=\"0efba37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"14\" data-end=\"77\">\u6210\u529f\u7684\u5ee3\u544a\u884c\u92b7\uff0c\u4e0d\u53ea\u662f\u55ae\u7d14\u6295\u653e\u5ee3\u544a\uff0c\u800c\u662f\u9700\u8981\u7d50\u5408\u53d7\u773e\u5206\u6790\u3001\u5167\u5bb9\u898f\u5283\u3001\u6295\u653e\u7b56\u7565\u8207\u6578\u64da\u512a\u5316\uff0c\u624d\u80fd\u6709\u6548\u63d0\u5347\u54c1\u724c\u66dd\u5149\u3001\u6d41\u91cf\u8207\u8f49\u63db\u6210\u6548\u3002<\/p><p data-start=\"79\" data-end=\"101\">\u4ee5\u4e0b\u70ba\u5e38\u898b\u4e14\u91cd\u8981\u7684 5 \u5927\u5ee3\u544a\u884c\u92b7\u7b56\u7565\u91cd\u9ede\uff1a<\/p><h4 data-section-id=\"8c1wm4\" data-start=\"108\" data-end=\"124\">1. \u7cbe\u6e96\u7684\u76ee\u6a19\u53d7\u773e\u5b9a\u4f4d<\/h4><p data-start=\"126\" data-end=\"143\">\u5728\u5ee3\u544a\u6295\u653e\u524d\uff0c\u9700\u5148\u4e86\u89e3\u76ee\u6a19\u53d7\u773e\u7684\uff1a<\/p><ul data-start=\"145\" data-end=\"177\"><li data-section-id=\"1rqmbco\" data-start=\"145\" data-end=\"152\">\u5e74\u9f61\u8207\u6027\u5225<\/li><li data-section-id=\"dwla1y\" data-start=\"153\" data-end=\"160\">\u8208\u8da3\u8207\u9700\u6c42<\/li><li data-section-id=\"1nnu5gq\" data-start=\"161\" data-end=\"167\">\u6d88\u8cbb\u7fd2\u6163<\/li><li data-section-id=\"emhwlp\" data-start=\"168\" data-end=\"177\">\u4f7f\u7528\u5e73\u53f0\u8207\u884c\u70ba<\/li><\/ul><p data-start=\"179\" data-end=\"214\">\u900f\u904e\u7cbe\u6e96\u53d7\u773e\u8a2d\u5b9a\uff0c\u53ef\u8b93\u5ee3\u544a\u66f4\u6709\u6548\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\uff0c\u964d\u4f4e\u7121\u6548\u66dd\u5149\u8207\u5ee3\u544a\u6210\u672c\u3002<\/p><h4 data-section-id=\"nwogo8\" data-start=\"221\" data-end=\"237\">2. \u5177\u5438\u5f15\u529b\u7684\u5ee3\u544a\u5167\u5bb9<\/h4><p data-start=\"239\" data-end=\"259\">\u5ee3\u544a\u5167\u5bb9\u662f\u5f71\u97ff\u9ede\u64ca\u7387\u8207\u4e92\u52d5\u7387\u7684\u91cd\u8981\u95dc\u9375\u3002<\/p><p data-start=\"261\" data-end=\"266\">\u5efa\u8b70\u900f\u904e\uff1a<\/p><ul data-start=\"268\" data-end=\"312\"><li data-section-id=\"14hfs7u\" data-start=\"268\" data-end=\"277\">\u5438\u775b\u5716\u7247\u6216\u5f71\u7247<\/li><li data-section-id=\"1va53vt\" data-start=\"278\" data-end=\"287\">\u6e05\u695a\u7684\u6a19\u984c\u6587\u6848<\/li><li data-section-id=\"eec25b\" data-start=\"288\" data-end=\"297\">\u7a81\u51fa\u7684\u54c1\u724c\u50f9\u503c<\/li><li data-section-id=\"1ifc6y4\" data-start=\"298\" data-end=\"312\">\u660e\u78ba\u7684 CTA \u884c\u52d5\u5f15\u5c0e<\/li><\/ul><p data-start=\"314\" data-end=\"336\">\u5feb\u901f\u5438\u5f15\u7528\u6236\u6ce8\u610f\uff0c\u4e26\u63d0\u5347\u54c1\u724c\u5370\u8c61\u8207\u8f49\u63db\u610f\u9858\u3002<\/p><h4 data-section-id=\"v8yacv\" data-start=\"343\" data-end=\"359\">3. \u6709\u6548\u7684\u5ee3\u544a\u6295\u653e\u7b56\u7565<\/h4><p data-start=\"361\" data-end=\"381\">\u4e0d\u540c\u5e73\u53f0\u8207\u5ee3\u544a\u5f62\u5f0f\uff0c\u9069\u5408\u4e0d\u540c\u7684\u884c\u92b7\u76ee\u6a19\u3002<\/p><p data-start=\"383\" data-end=\"386\">\u4f8b\u5982\uff1a<\/p><ul data-start=\"388\" data-end=\"437\"><li data-section-id=\"15j8o2l\" data-start=\"388\" data-end=\"404\">\u641c\u5c0b\u5ee3\u544a\uff1a\u9069\u5408\u7372\u53d6\u9ad8\u9700\u6c42\u6d41\u91cf<\/li><li data-section-id=\"17g9et5\" data-start=\"405\" data-end=\"421\">\u793e\u7fa4\u5ee3\u544a\uff1a\u9069\u5408\u54c1\u724c\u66dd\u5149\u8207\u4e92\u52d5<\/li><li data-section-id=\"181bc1a\" data-start=\"422\" data-end=\"437\">\u518d\u884c\u92b7\u5ee3\u544a\uff1a\u9069\u5408\u63d0\u5347\u8f49\u63db\u7387<\/li><\/ul><p data-start=\"439\" data-end=\"475\">\u4f01\u696d\u53ef\u4f9d\u64da\u7522\u54c1\u7279\u6027\u8207\u76ee\u6a19\uff0c\u9078\u64c7\u5408\u9069\u7684\u5e73\u53f0\u3001\u7248\u4f4d\u8207\u6295\u653e\u6642\u6a5f\uff0c\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002<\/p><h4 data-section-id=\"912o2m\" data-start=\"482\" data-end=\"498\">4. \u6578\u64da\u5206\u6790\u8207\u6301\u7e8c\u512a\u5316<\/h4><p data-start=\"500\" data-end=\"522\">\u5ee3\u544a\u6295\u653e\u5f8c\uff0c\u9700\u6301\u7e8c\u8ffd\u8e64\u8207\u5206\u6790\u6578\u64da\u8868\u73fe\uff0c\u4f8b\u5982\uff1a<\/p><ul data-start=\"524\" data-end=\"570\"><li data-section-id=\"1ux7mm7\" data-start=\"524\" data-end=\"534\">\u9ede\u64ca\u7387\uff08CTR\uff09<\/li><li data-section-id=\"6yk4nv\" data-start=\"535\" data-end=\"545\">\u8f49\u63db\u7387\uff08CVR\uff09<\/li><li data-section-id=\"1medmlo\" data-start=\"546\" data-end=\"557\">\u5ee3\u544a\u6210\u672c\uff08CPC\uff09<\/li><li data-section-id=\"1q0v6ph\" data-start=\"558\" data-end=\"570\">\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09<\/li><\/ul><p data-start=\"572\" data-end=\"612\">\u900f\u904e\u6578\u64da\u5206\u6790\u8207 A\/B \u6e2c\u8a66\uff0c\u53ef\u6301\u7e8c\u8abf\u6574\u7d20\u6750\u3001\u6587\u6848\u8207\u53d7\u773e\u8a2d\u5b9a\uff0c\u9010\u6b65\u63d0\u5347\u5ee3\u544a\u6548\u76ca\u3002<\/p><h4 data-section-id=\"k5hmcm\" data-start=\"619\" data-end=\"633\">5. 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